Le Solferine Milano
Le Solferine is an iconic fashion boutique in the heart of Milan, Italy, since 1984.
What: supporting the brand in its new digital strategy and rebranding phase.
How: Focusing first on its brand image (color palette & visuals) and secondly on its values and digital presence.
*this is an ongoing project.
In order to meet new market demands and continuously evolving customer needs, the brand needs to reposition itself.
What: establishing a fresh, new, connection with its audience while providing a new, sustainable, shopping experience.
How: making itself more visible on social media, as well as granting its customers immediate access (online) to its products & business vision.