SYBILLA C. BERTOLAJA

Le Solferine Milano

Rebranding

Le Solferine is an iconic fashion boutique in the heart of Milan, Italy, since 1984. 

What: supporting the brand in its new digital strategy and rebranding phase. 

How: Focusing first on its brand image (color palette & visuals) and secondly on its values and digital presence. 

*this is an ongoing project.

Repositioning 

In order to meet new market demands and continuously evolving customer needs, the brand needs to reposition itself. 

What: establishing a fresh, new, connection with its audience while providing a new, sustainable, shopping experience.

How: making itself more visible on social media, as well as granting its customers immediate access (online) to its products & business vision.

visit LinkedIn @lesolferine

visit Instagram @lesolferineofficial

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